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Unfortunately, hearing loss results in an individual becoming withdrawn and isolated from the world. When this occurs, patients living with hearing loss tend to start avoiding conversations and areas in which they have difficulty hearing, as they are afraid of feeling embarrassed and seen as being 'STUPID'. This seems to be the normal perception of society when in contact with an individual who asks for repetitions or tends to come across as 'ignoring'. Hearing loss is unseen and can come across as being associated with stupidity. This is the unfortunate perception of society. Fortunately, hearing loss is manageable through the use of hearing aids.

With the advancements in technology, today's hearing devices are designed to provide the user with good, clear and natural sound which allows the user to lead a better quality of life.

Conversation in the presence of background noise can now be audible, distinct and clear. This is possible as the separation of background noise from speech is enhanced, thereby allowing the hearing aid user to follow conversation concisely.

There are different styles of hearing devices available from the various hearing aid suppliers. The style of the device is selected and based on a number of factors, mainly the hearing loss present and the individual's lifestyle.

The behind-the-ear (BTE) option which has all the different hearing aid components positioned behind    the ear.

The receiver-in-the-canal (RIC) option which has the receiver of the device situated in the ear canal    and all other components behind the ear.


The custom option which has all the components of the hearing aid situated within the ear canal. The    size of this option can vary depending on the patient’s preferences as well as the suitability to the
   hearing loss present.